AEG Logo

AEG Logo
While the logotype of the German manufacturer of electrical equipment AEG has always been based on the company’s name, its overall look has changed a lot over its more than 110-year history.

Meaning and History logo

AEG logo history


One of the earliest logotypes, which was adopted in 1896, featured the letters “AEG” in an intricate vintage script. Charming as it was, the logo was hardly legible. The same problem took place in case of the 1900 and 1908 logotypes, although, unlike their predecessor, they didn’t look like a medieval monogram.

Symbol in 1912-2016

AEG symbol
The 1912 logo designed by Peter Behrens has been actually the core of all the logotypes used by the company until now, with minor modifications in 1985, 1996, 2004, and 2010.

The 2016 emblem

AEG emblem
The 2016 redesign brought about a simpler AEG logo. Nothing was left, but the three red letters on the white or charcoal background. It has been the first time when the font has been heavily modified.

Font

Unlike the classic 1912 version of the logo featuring a serif typeface, the current one sports a simpler sans serif font resulting in a clearer, more minimalistic wordmark.