Zapier Logo PNG
Zapier is a business-to-business software, developed in 2012 by a group of IT entrepreneurs led by Wade Foster. It provides users with various automatic application programming interface instruments, helping them simplify the work processes. What’s notable is that it’s a no-code tool. Via Zapier, you can manage your leads, automate your communications, systemize the customer data. There’s also a support of Google services, as well as other tools. All this results it time economy and increasing of work effectiveness. Now, Zapier keeps more than 4000 software programs together. The company is fully remoted, and it doesn’t have physical offices.
Meaning and history
The initial prototype of Zapier software was programmed in 2012 by Wade Foster, Bryan Helmig, and Mike Knoop. This name derives from the term ‘data zapping’, meaning data transferring from one app to another.
At the start had only 25 tools. But it was enough to be accepted in Y Business Incubator and receive $1.3 million as investments in October 2012. It let the company create more instruments, as well as attract the partners from across the world.
Since the start, Zapier has been employing only remote workers, from approximately 40 countries. By 2022, the company has achieved the milestone of 500 specialists, creating over 4000 tools.
What is Zapier?
Zapier is an American software, developed in 2012. This instrument helps you organize your business processes via special electronic applications, without writing any code to integrate these apps. With Zapier, you can carry your databases, work with our leads or clients, control your communications, et cetera. The service has additional paid tariffs, unlocking the new instruments. Zapier is a fully remoted system, having more than 4000 tools, used by the clients across the whole world and operated by nearly 500 workers.
???? – 2013
2013 – 2022
The logotype’s concept never changed throughout the company design history. Initially, it was a nameplate with the a ‘*’ sign drawn instead of the ‘i’ letter’s upper dot.
2022 – today
The company’s 10nth anniversary was marked with a new logotype, also depicting the nameplate. Now, the ‘*’ signature was removed, and they also positioned an underscore to the left from the word.
Font
The two wordmarks were written using two different typefaces. In the premier nameplate, they used a semibold sans-serif typeface with small yet significant intervals between the character. The letters were softer and slighter.
In the later text caption, they made the letters way bolder.
The inscription became narrower, as the gaps were almost removed. The ‘r’, ‘p’, and ‘a’ characters got small cuts in places where lines meet one another.
Color
Orange is the main color of Zapier, which is used in the logotype and the website, alongside black for the inscriptions and white for the background. Why? According to one of the company leaders, Michael Jeter, it’s because orange is the perfect for the brand, which all stands for the opportunities. They love to use the same orange as the one used by the astronauts.
