One of the world’s best-known MMORPGs, Wizard101, was published by KingsIsle Entertainment in 2008, and initially was available in three languages: English, Spanish, and French. The game was created for a teenage audience, which means that it has a lot of bright colors and fun. Actually, all this is reflected in the logo of the popular MMO with a magical plot.
Meaning and history
In 2008, the KingsIsle Entertainment studio decided to create an online role-playing game where school-aged players could feel like students at a fictional magic academy. Thus, on September 2, the game called Wizard101, a massively multiplayer online role-playing game, was released.
The original idea behind Wizard101 was to build a fairy tale world for children, and the developers have succeeded perfectly. Within the game, participants become students of the Ravenwood School of Magical Arts to save Spiral, the fictional galaxy in which the game takes place. The Spiral universe has a total of 13 worlds, and players fight in a turn-based dueling system similar to many card games.
By the way, the fact that the game was originally created for a school-age audience can be seen not only by the rather easy and understandable gameplay, bright graphics, and very correct language but also by the fact that Wizard101 has several security options, including parental control.
2008 – now
The Wizard101 logo is heavily inspired by all things magical. In the rather complex emblem, you can see various details alluding to the world, where nothing is impossible.
The logo is dominated by the large letter “W,” which looks pretty unusual, with its sharp elements and creative turns. What’s even more important, two of the top ends of the letter hold stylized depictions of the moon and a star, while the lower-left end holds a swirl pictogram. These elements allude to astrology and alchemy, which are often associated with magic.
The complex gold net in the background also contributes to this effect. The number “101” is gold either (the most “alchemic” color) and has stars on both sides. Apart from their “astrological” link, the stars are also often depicted as part of the sorcery process (in books or cartoons, for instance), so this symbol is pretty natural here.
The rest of the wordmark is rather creative as well, but it doesn’t bring about any new symbolic allusions.
The logo can be used against a white background or, alternatively, placed over the background of the night sky, where it looks especially enchanting and where the moon and the star pictograms appear even more natural.
Font
The glyphs were drawn specifically for the Wizard101 logo as none of the existing types could provide all the things this theme could require. This is one of the rare cases when the serifs are totally appropriate as they remind us of the times, when the majority of people believed in magic to such an extent that they considered it normal to burn “witches.”
Colors
One of the main colors here is gold, the color of the precious metal, which inspired alchemists centuries ago. The orange of the wordmark echoes the gold but also introduces a unique touch. When these colors are seen against the dark blue and black of the title screen, they do create a thrilling effect.