Thermaltake Logo PNG
Thermaltake Technology Co., Ltd is a Taiwanese company founded in 1999, initially specializing in air cooling. Today it produces PC peripherals, computer cases, cooling equipment and power units. The firm’s main manufacturing facilities are situated in China, its headquarters are in Taipei, Taiwan and it sells its products in the main world IT markets, including Europe and America, as well as China, Japan and Oceania, operating through 95 regional distributors.
Meaning and history
The Thermaltake logo, introduced at the outset of the company’s life, is used until now. It consists of a very recognizable emblem and the name of the brand with a small slogan under it. The emblem is a stylized gear wheel, in the centre of which is an abbreviation consisting of one capital and one lower case letter “t”. The wordmark has the brand name “Thermaltake”, written in a thick font most close to Arial WGL Bold Italic. Under it, there is a slogan “Cool all Your Life” made in block letters of a smaller size, approximately one-third the height of the main line.
The gear teeth are made in orange colour while its body is filled with a more bright tangerine tone of orange. The letters “Tt” are in scarlet red. The wordmark is made in the same orange colour as the gear teeth. Most of the slogan’s words on the lower line are also made in orange, while the word “all” is in scarlet red.
What is Thermaltake?
Thermaltake is the name of a Taiwanese company, which was established at the end of the 1990s and is specialized in the production of air cooling systems. Today the company produces also power devices and peripherals, which are being distributed all over the globe.
1999 – 2017
The Thermaltake logo is related to the utmost quality of its goods and a special attitude to its clients. According to the company’s official site, its main mission is to deliver to a consumer a perfect and fascinating experience through the creative and competitive features of the Thermaltake products.
2017 – Today
In 2017 a new logo was introduced for Thermaltake premium range of products and services. It was a still more concise wordmark consisting of two capital letters “T” connected to each other by the top crossbars and made in white colour on the background of a black rectangle. Each letter, in the middle of the top crossbar, has a black triangle, as if eating away part of its outline and making the logo easily recognizable. Under the two letters, there is the brand name “thermaltake” made in lower case small white font.
Font and Color
The elegant and timeless lettering from the primary Thermaltake logo is set in an Italicized sans-serif typeface with bold lines and clean contours of the characters. The closest fonts to the one, used in this insignia, are, probably, Arial Pro Bold Italic, or Swiss 721 Std Bold Italic.
As for the color palette of the Thermaltake visual identity, it is based on a bright and vivid combination of orange and red, the shades, which symbolize energy, passion, and motion, and show the brand as a professional and constantly developing one.
