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CenturyLink is an American communications technology company, created in 1930. Today the company is a technology leader, which delivers hybrid networking, cloud connectivity, and security remedies to clients across the globe.
Meaning and history
The Century Link visual identity is bright yet strict and professional. The brand’s logo is composed of a wordmark with a colorful emblem on its left.
The wordmark is executed in a sans-serif typeface with two parts using a different thickness of the lines. The “Century” is written in fine light letters, while the “Link” is bold and strong.
The black color of the Century Link inscription adds a sense of power and dignity to the logo, making it timeless at the same time.
The Century Link emblem is a circle, consisting of twelve triangles, which feature two different shades of green. The color of the brand’s symbol reflects the energy and progressive approach of the company, making the logo bright and memorable at the same time.
The Century Link logo is modern and minimalist, yet instantly recognizable due to the use of bright green color. Its plainness only makes it stronger and more stylish and evokes a sense of reliability and expertise.
