Texas Tech Logo PNG
Texas Tech is an American university that is rightfully one of the most popular educational institutions in the world. Founded in 1923 in Lubbock, Texas, today the university is ranked 801st in the QS World University Rankings. TTU enrolls more than 33,000 applicants each year and has a team of more than 2,500 educators. Texas Tech University offers 150 different bachelor’s degree programs, 10 master’s degree programs, and 60 doctoral programs.
Meaning and history
Texas Tech University was founded on February 10, 1923, and today is a public research institution with more than 30 thousand students. TTU features many innovative programs that offer limitless opportunities for its most successful graduates.
The university offers academic programs in the colleges and schools of Agricultural Sciences and Natural Resources, Engineering, Arts and Sciences, Mass Communication, Visual and Performing Arts, Public Services, Architecture, Business, Education, and Law. Bachelor’s, master’s, and doctoral degrees are awarded here in a variety of fields.
Despite the university’s original technical focus, today Texas Tech University offers a wide variety of subjects. The university’s Edward E. Whitaker College of Engineering is ranked among the top 100 engineering colleges in the United States and offers top-notch engineering programs. The College of Agricultural Sciences and Natural Resources is also ranked among the top 30 agricultural colleges in the nation.
Texas Tech University is a nationally recognized, public university training students from around the world in global business. In addition, the College of Arts and Sciences, the College of Media and Communications, and the College of Visual and Performing Arts are popular choices for students to study art, advertising, music, and more. Also, Texas Tech University is a highly research-active university, with more than 70 research centers and institutes.
In terms of visual identity, TTU is a great example of stability. The Texas Tech logo, which is known as Double T, has been the school’s official emblem for more than half a century.
1963 – Today
The main symbol of the Texas Tech University is composed of two identical capital letters “T” in a geometric serif typeface. The characters are different in their size, with the smaller one overlapping the vertical bar of the larger one. The Double T was adopted as the school’s official emblem in 1963. However, the symbol itself had been first used much earlier. It made its debut on the football players’ uniforms in 1926.
The very concept of the emblem was partly borrowed from the block T of the Texas A&M University logo. The reason behind this choice was perfectly simple: Texas Tech’s assistant coach, Grady Higginbotham, who developed the Double T together with the football coach, E. Y. Freeland, was a Texas A&M University alumni.
Athletic symbol
The center of campus life at Texas Tech is the Student Union, which organizes many clubs and activities. And the athletic program is rightfully the foundation of the union. The university has its own sports team, the Red Raiders, thanks to which students have the opportunity to play soccer, baseball, basketball, and many other sports.
The Texas Tech Red Raiders typically use the same symbol as the school itself, yet at some points, they also had alternative logotypes depicting a horse rider in a cloak.
Font
Although at first glance, the typeface featured on the Texas Tech wordmark may seem traditional, it is actually unique due to the unusual shape of the elongated and sprightly cut serifs.
As for the color palette of Texas Tech’s visual identity, it comprises strong and intense shades: scarlet red and black, which enhance the recognition of the badge and represent the university as a reputable and professional one.
