Sonic Logo

sonic logo
Although the Sonic logo has undergone several amendments, it has preserved its overall shape. The rotated “O”, for instance, has been the distinctive feature of the wordmark ever since it was launched in 1991.

Meaning and History logo

Sonic logo history

The earliest logotype featured the same recognizable font that is used even in the current version of the emblem. However, it was just a flat, 2D logo in a minimalistic black-and-white color scheme.


Symbol Sonic
Almost immediately after the minimalistic first wordmark, two more complex versions appeared. Unlike their predecessor, they were three-dimensional and featured a less modest color palette including bright blue, pink, golden and dark blue, red, and yellow respectively.

The 2006 emblem

emblem Sonic
The typeface used for the word “Sonic” underwent a subtle modification, as the result of which the letters have grown bolder, while the outline has grown thinner. The palette has been reversed: now, the letters are yellow, while the outline is blue. The wordmark itself lost some of its volume, yet the 3D effect is still there.
The letters in the word “Hedgehog” now stand in a straight line. They have grown smaller and bolder. The colors here have been reversed, too: the text is white, while the background is red (and this is a different shade of red than in the previous versions).


sonic logo font
The word “Sonic” is given in a custom typeface based on Syntax Ultra Black. One of the distinctive features of the script logo is the rotated letter “O”. The same letter has also been used as the basis for the customized “C”. The word “Hedgehog” features a totally different typeface looking comparatively traditional. The font is a bold sans serif one.


Color Sonic Logo
The 2006 version of the Sonic logo combines red, dark blue, yellow, and white. There are several shades of red and yellow, which is necessary for creating a 3D effect.