Sigma Logo PNG
Sigma is a brand of Japanese corporation, reducing cameras, lenses and flashed. The company was founded in 1961 by Michihiro Yamaki, who was Sigma’s CRO until his death in 2012. The company is best known for its lenses and accessories that are compatible with other brands of cameras. Sigma is the world’s largest independent lens manufacturer and is a family-owned business.
Meaning and history
Sigma is not only a letter of the Greek alphabet and a symbol of summation in mathematics but also the name of one of the most famous companies of optics and photographic equipment manufacturers. Sigma was founded in 1961 by Michihiro Yamaki as a small family business and was one of the first to develop interchangeable optics for cameras.
Since 1973, the company began to expand its production by building new factories, and since 1979 it started to establish its representative offices in other countries. However, Sigma’s production and technological center is its own factory located in Aizu, Japan.
Today Sigma is a major concern that sets the tone in the market of photo and optical products. It supplies the market with high-quality lenses with variable and fixed focal lengths, as well as modern cameras. Sigma still manufactures lenses for full-frame DSLRs, DSLRs, and mirrorless cameras to this day.
Currently, the company continues to produce both more affordable analogs of well-known models and unique lenses, carefully designed by their employees.
Sigma photographic equipment has gained well-deserved popularity among amateur and professional photographers all over the world, which is emphasized by numerous awards from TIPA, EISA, and other associations. One of the most famous cameras under the Sigma brand is the DP1 and its updated DP1s.
What is Sigma?
Sigma is the name of a Japanese manufacturer of photo cameras and accessories, which was established at the beginning of the 1960s. The company is also known for lenses and flashes, which are compatible with cameras of other famous brands.
1961 – 2012
The Sigma logo is a simple and elegant wordmark in sans serif font with bold letters. The wordmark is created using all-caps lettering.
The simplicity of the logo design is supported by the monochrome color scheme. Executed in black, Sigma logo looks very modern and technological.
Being a manufacturer of photo cameras and accessories, Sigma is focused on the quality of its product and photographs made with its help, so the logo is strict and confident and reflects the brand’s values.
Font and color
The bold uppercase lettering from the primary Sigma logo is set in a modern and sleek sans-serif typeface with rounded contours and creative cuts of the characters’ lines. The closest fonts to the one, used for the Sigma logo, are, probably, Annuario Expanded Medium and Verbatim Wide Bold.
As for the color palette of the Sigma visual identity, it is based on a calm and dark shade of red, which looks very expensive and stylish, and evokes a sense of reliability and trustworthiness, showing the company as an expert in the production of the cameras.
