Procore, an American construction software developer, manages your construction projects, resources, and finances from planning to closeout. The platform connects every project participant with industry-specific solutions for the owner, general contractor, and specialty contractor.
Meaning and history
Procore Technologies is an American construction project management software company founded in 2003 and headquartered in Carpinteria, California.
Procore’s project management software allows teams of construction companies, property owners, project managers, contractors, and partners to work together on construction projects and share access to documents, scheduling systems, and data. Data and video can also be streamed into the system using drones.
Procore is one of the world’s leading services with the broadest base of customers, for whom it helps to manage construction and significantly improve project efficiency. This includes streamlining and mobilizing design and work documents.
This feature-rich platform requires training and is aimed at experienced construction managers with large teams. Procore offers several report templates, or you can create your report from scratch by selecting data points.
With Procore, you can also filter data by specific parameters and select performers to get even more detailed information.
What is Procore?
Procore is the name of an American developer of a cloud-based platform (SaaS) for full lifecycle construction management, including scheduling, labor tracking, financial management, and more.
In terms of visual identity, Procore is super progressive, strong, and brutal. The minimalistic concept of the brand’s logo is balanced by the massive and stable elements and an intense color palette.
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The Procore logo is composed of bold custom uppercase lettering in a geometric progressive sans-serif font with a thick brash and extended contours, and a small graphical detail, inscribed into the “C”. The three letters of the wordmark, “O”, “C” and another “O” have their negative spaces cut out as hexagons, and the element inside the “C” is a solid orange hexagon. The same character with the geometric figure in it is used by the company as a signifier and a web icon.
Font and color
The bold uppercase lettering from the primary Procore logo is set in a custom geometric sans-serif typeface, which looks pretty similar to such commercial fonts as Venus Risingtrade or Lustra, with modifications in the negative space of the “O”s and the “C”, and some of the bars elongated.
As for the color palette of the Procore visual identity, it is based on the combination of black and orange, looks bright and powerful, and stands for the confidence, strength, and progressiveness of the brand.