The Professional Golfers Association of the United States was formed in 1916. At the moment PGA of America members are about 30 thousand players. This organization holds three “majors” – men’s, women’s, and veteran’s, among which the most famous is the PGA Championship, as well as the Ryder Cup paired with the R&A.
Meaning and history
Golf is more than just a sporting game – it is a real culture that unites people all over the world. It has come a long way: from the Scottish courses of the XV century to modern international tournaments. Recently, the center of golf has become the United States. The majority of players on the professional tour are Americans. The main number of prestigious tournaments and the biggest prize money are played on the American continent.
In the USA the game began to develop at the end of the XIX century. In 1888 the first American golf club Saint Andrew’s Golf Club was founded in Yonkers, New York. It was opened by a Scotsman John Reed. In 1894, the United States Golf Association (USGA) came into existence and became the leading body responsible for the development and regulation of the game within the country. By 1900, there were already more than a thousand golf clubs in the United States.
And in 1916, the Professional Golfers’ Association (PGA) was founded in America. Initially, tournaments under its patronage were held only in winter, but by 1944 the tournament became a year-round event.
Today, the PGA of America is one of the largest sports associations in the United States, with about 30 thousand professional golfers.
What is the PGA of America?
PGA of America is one of the largest sports associations in the United States, with a focus on junior events as well as member professionals. The PGA of America hosts three golf majors each year: The PGA Championship, the KPMG PGA Women’s Championship, and the KitchenAid PGA Veterans Championship.
In terms of visual identity, the concept of the current association’s logo was adopted in 2000, and today the main elements of the badge can be used in several color palette options, yet all of them stay in one style, keeping the recognizability of the PGA of America.
2000 – Today
The PGA of America logo, designed in 2000, is a sleek roundel, drawn based on the traditional crest, yet in a modern and very stylish way. The solid gold medallion is enclosed into a navy-blue frame in a white and gold outline, with the full name of the association written around its perimeter in the uppercase of a geometric sans-serif typeface. The central part of the logo features an image of two crossed golf clubs with a golf ball between the tops of their handles, drawn in smooth blue lines and overlapped by an enlarged white “PGA” abbreviation written in a stylized serif font. The bottom part of the badge boasts a delicate navy-blue “1916” datemark.
In the primary version of the PGA of America logo, the sophisticated medallion is placed against a transparent background and accompanied by the bold uppercase “PGA” lettering in gold.
Font and color
The bold and elegant “PGA” lettering from the primary version of the association’s logo is set in a stylized serif typeface, which is based on one of the following commercial typefaces: Greyfriars, Elkoga or ITC Bookmanreg, with some significant modifications of the contours and softened angles of the serifs.
As for the color palette of the PGA of America’s visual identity, it is based on a luxurious gold, navy blue, and white color palette, which represents professionalism, excellence, and style.