LSI is a brand of a renowned technology company, which focuses on semiconductor and software development, design and production. Established in 1981 in California, USA, today LSI is owned by Avago Technologies, a leading global supplier of analogue and optoelectronic components.
Meaning and history
1981 – 2007
The logo is done in a white and blue color palette. The “LSI LOGIC” was printed using uppercase characters with cupped serifs and wide spacing between the letters. The typeface resembled a font called Gilbert. The first word was printed in blue, while the second was done in white and placed at the top of a blue square. The color palette is a classic choice of well-known and trusted brands.
2007 – Today
LSI is an abbreviation of Large-Scale Integration, the process of embedding transistors on a semiconductor. The LSI Logic refers to the host bus adapter that provides capacity to internal server storage rays in computers.
The LSI logo is a modest gray wordmark with a colorful icon. The icon is composed of 3 pairs of rays, forming a flower and symbolizing computer storage.
The color palette of the logo is gray for the clean and smooth wordmark, and blue, green and orange for the graphic icon.
The LSI logo looks technological and professional, yet light and easy, due to the right use of colors.