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The logotype of the Taiwanese networking equipment manufacturer D-Link is based on the brand’s name given in an unusual custom script.
Meaning and history
The brand got its current name in 1992 and the nameplate appeared on the logo only in 1994. Since that time the logo didn’t change much.
The D-link wordmark is unique and highly recognizable. Its custom typeface is bold and sleek.
The main detail of the logo is the letter “D”, which is also used as a brand’s icon if needed. The letter has an unusual shape, resembling of an arrow pointing to the future. It is sharp and edgy.
One more special thing in the D-Link logo is its color palette. The brand uses a calm sea blue tone for the wordmark and alternates the background from white to black.
The color of the nameplate looks perfect on both backgrounds and evokes a feel of calmness and trust.
The D-Link logo is stylish and memorable. Its typeface makes it modern and elegant, while the color adds a sense of reliability and high quality.
Symbol
Probably the most distinctive design element of the logo is the letter “D,” which has a rather unusual shape. It can be used on itself as an icon. In addition to the wordmark, the logotype includes the motto “Building Networks for People.”
Colors
The primary color is teal (hex: #0087A9, PMS: 3145 C). The list of additional colors that can be used on the logo includes white for the background, black (in case of the black-and-white palette), and grey (hex: #CCCCCC).
Font
The unusual custom typography featured on the D-Link logo is its highlight. The company recommends using the Myriad font family for its designed print communications.
