Lowrance is an American brand of mapping systems and sonar and GPS receivers. It was founded in 1957 by Darrell Lowrance. A privately held, international corporation, Navico is currently the world’s largest marine electronics company, and is the parent company to leading marine electronics brands.
Meaning and history
Being a marine electronics company, Lowrance uses a deep blue color in its logo palette. The most commonly associated color with deep sea water.
The logo itself is a classic sans serif wordmark in all-caps, located on a white background. Very simple and clean, the logo is still bright and eye-catching, due to the good color contrast and it’s bold lettering.
The Lowrance brand is associated with more innovations, new patents and distinctions than any other brand in the marine electronics industry. And the brand’s logo reflects its values and height quality of products.
