Junkers is the name of the German company, which was specialized in manufacturing engines for the aircraft industry.
Meaning and history
Old Logo
New Logo
Font
The wordmark from the original label’s logo used all capital letters and was written in a simple yet elegant sans-serif typeface, which is Arial. It’s clean smooth lines balanced the sharp emblem and its geometric frame, adding softness and friendliness to the brand.
After the redesign, the nameplate became bigger and thicker. The font was changed from Arial to Helvetica, which was italicized, in order to accent on the company’s progress and a new beginning.
The bold Helvetica lettering reflects the authority and traditional approach to the manufacturing process, which guarantees the high quality of the brand’s products.
Review
Junkers is an iconic name in the water boilers’ manufacturing industry. The brand has been on the top of the world’s list of companies in this segment and keeps providing people across the globe with its high-quality boilers and thermostats under the new name.
The brand, named after its founder, Hugo Junkers. Was established at the end of the 19th century, after Hugo patented his first calorimeter. This was the first step to creating a gas-fired bath stove, patented in 1894. And it was actually how the very first water boiler appeared.
The rich history of the brand and its expertise in the heating system industry is a guarantee of the high quality and durability of the branded products. Today the company has a wide range of the different systems available for customers all over the world.