Hynix is a South Korean technology brand, famous mostly for its memory chips, which are used by leading computer companies all over the globe. It is the second largest manufacturer of chips in the world, after Samsung. The brand was established in 1993 as Hyundai Electronics.
Meaning and history
The Hynix logo is vital and colorful. Red and orange color palette of its wordmark and image gives a light and happy feeling.
The Hynix icon is a sketch of the butterfly, with a perfect symmetry in its wings. The butterfly is colored orange and red with white separation curves.
The wordmark “SK hynix” is also executed in two colors: red for SK and orange for Hynix. Red color symbolizes power and energy, while orange gives a sense of enthusiasm and creativity.
1983 – 1984
The original logo was created for the South Korean brand in 1983 and stayed active for about a year. It was a solid blue handwritten lettering in Korean, written in smooth fat strokes, and balanced by a sharp emblem, which was composed of two overlapped triangles: the solid yellow on the back, and the solid green on the front.
1984
The redesign of 1984 has kept the original idea, style, and color palette, and only worked with the lettering, shortening the wordmark and enlarging it respectively to the green and yellow triangular emblem. This version didn’t stay with the brand for long either.
1984 – 1990
The first Hynix logo depicted the company’s Korean name written in blue letters. On their right was a small emblem – a green triangle, and the same orange one behind it.
1990 – 2001
In the 1990 design, the Korean name was written in black under their Latin name (then, ‘Hyunday’). The latter had simplistic, black and linear letters written in a sans-serif font. The ‘H’ there was blue, had two white-and-blue circles in front of its bars and one blue circle to its left. The Korean name was written under the word’s center.
2001 – 2012
The palette of the old logo was very close to the current one. The type was also lowercase. Due to this, the old logo was somewhat similar to the current one in its overall style.
Yet, the very shape of the glyphs was different. It was more unique, yet not as legible as in the current logo. Also, the previous design, in fact, looked more modern due to its minimalism.
2012 – Today
The Hynix logo is playful and confident, it is highly recognizable and unique, as well as the brand’s products.