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Casio Computer Co. has been very consistent in its visual branding. The company has been using the same logo for ages, with only minor color modifications.
Meaning and history
The company was established in 1946 in Mitaka, Tokyo under the name of Kashio Seisakujo. Today, it is a multinational consumer commercial electronics manufacturer based in Shibuya, Tokyo.
Symbol
The wordmark is clear and upscale. There’s nothing more than the name of the brand and the registered trademark symbol.
Colors
The main color of the wordmark is blue (PMS 293), while the background is white. If the logo goes with the text “The unexpected extra,” then red is also used (PMS 186 for coated paper and PMS 1925 for un-coated paper).
Font
The square sans serif type used for the Casio logo resembles Eurostile Bold Extended, yet if you take a closer look you may notice that the “A” is somewhat different, more like the “A” from the Microgramma font, so it is very likely that the font featured on the wordmark is actually Microgramma.
