During more than 110 years of its history, Honeywell has gone the way from an intricate Gothic logotype to a minimalistic and modern brand identity.
One of the earliest wordmarks, which was adopted at the beginning of the 20th century, was given in a Gothic script. The logo versions used in the 1930s and 1940s featured the text “Minneapolis Honeywell Controls” in much simpler fonts.
Their first logo had their full name, ‘Honeywell Heating Specialties Company’ written in black Gothic letters, in a single line.
In 1937, this writing was transformed into ‘Minneapolis • Honeywell’. The font changed to a more natural serif with blocky tails.
In 1942, they went for a full sans-serif look and also added the word ‘Controls’ right after ‘Honeywell’.
The 1948 design was a black rectangle with ‘Honeywell’ written in the middle, using bold serif letters. In the space between ‘H’ and ‘ll’, they’ve put the word ‘Minneapolis’ in smaller sans-serif writing. Beneath them both, there were words ‘control systems’ written in the same style.
The 1958 design uses a similar wordmark style, except with black, shorter letters. Above it, there was also a red square with a white ‘H’ in it and a small word ‘Honeywell’ beneath it.
This emblem is a red rectangle with the name written in white in it. The font here is more futuristic – there are straight lines with abrupt corners and slightly jagged shapes.
The following design is just the wordmark from 1958, but without the serifs and with some minor alterations.
The 1991 emblem is the same wordmark, but colored red instead of black.
The Honeywell logo features a bright shade of red (Pantone 485C, hex: #DE0031) on the white background (hex: #FFFFFF), while the primary palette also includes black (hex: #191A00).
The sans serif typeface looks very much like the Britannic Bold font.