Hikvision is a Chinese brand of a world leading provider of security products and solutions. It was founded in 2001 in Hangzhou by Zhejiang HIK Information Technology Co.
The Hikvision logo is a simple two-colored wordmark in all-caps. The wordmark is executed in bold italicized sans serif font with sharp clean lines.
The color scheme of the logo is red and gray. The brand’s name is separated into two parts by the use of the color. “HIK” part is executed in intense red, celebrating the name of the company-founder (HIK Information Technology), and “VISION” is colored in gray, which gives a sense of stability and strength of the brand.
The Hikvision logo is strict is confident, that is what the logo of security systems manufacturer has to be.
The strict italicized Hikvision logotype in the uppercase is executed in a custom sans-serif typeface, which was probably based on one of the following fonts: Greyhound Bold Italic, Indecise Medium Italic, or Bodrum Sans 19 Black Italic, but with the contours of the letters slightly narrowed, and the angles rounded, which made the whole mood of the inscription softer and friendlier.
As for the color palette, the Hikvision logotype is executed in dark red and gray, a combination of power and professionalism, of passion and seriousness, of precision, style, and confidence.