GMAC Bowl Logo

GMAC Bowl logoGMAC Bowl Logo PNG

The GMAC Bowl was an annual postseason NCAA-sanctioned Division I FBS college football bowl game played from 1999 to 2010 in Mobile, Alabama. It is currently known as the Mobile Alabama Bowl.

Meaning and history

GMAC Bowl Logo history
GMAC Bowl is one of the names of an American college football bowl game, affiliated with the first division of the National Collegiate Athletic Association. The name was used by the Bowl for ten seasons, from 2000 to 2010. It was given to the bowl game after its main sponsor, GMAC (General Motors Acceptance Corporation), a bank holding company, which today is known as Ally Financial.

The bowl game was established in 1999 in Alabama and was originally named Mobile Alabama Bowl. After the GMAC sponsorship ended, the GoDaddy era of the bowl started and lasted for five seasons, until 2015, when the Dollar General corporation became the main sponsor. Since 2019 the game, previously known as GMAC Bowl, is named LendingTree Bowl.

What is GMAC Bowl?
GMAC Bowl is the name of an annual college football bowl game, which was held from 2000 to 2010, and today is called LendingTree Bowl (since 2019). The name of the bowl came from its sponsor, a bank holding company, which was renamed Ally Financial in 2010.


GMAC Bowl Logo-1999The typographic part of the GMAC Bowl logo used in 1999-2000 consists of the name of the title sponsor, the bank holding company GMAC (now Ally Financial) located in Detroit, Michigan. The lettering is written across a dark blue banner. Behind it, there is a grey football. There are also stylized waves and skyscrapers.

2001 – 2008

GMAC Bowl Logo 2001
The logo of the game was modernized in 2001, with all the contours refined, cleaned, and emboldened. The colors got balanced too, but the main thing of the redesign was in the lettering. The GMAC Mobile from the previous version was replaced by the “GMAC Bowl”, which was now set in white heavy capitals of a geometric extended serif font.


GMAC Bowl Logo 2009
The redesign of 2009 was held to celebrate the 10th anniversary of the bowl game, so the badge, created in 2001 got a bit smaller and was placed on an enlarged stylized “X” in light gray with a black outline, accompanied by the “10th-anniversary” lettering on top, and the “1999 — 2009” datemark at the bottom. Both levels of the inscription were drawn in thick and smooth black lines.


GMAC Bowl LogoThe following logo, which was introduced in 2001, looks almost the same, except for a couple of minor modifications.

Font and Color

The heavy and stable lettering from the primary GMAC Bowl badge is set in the uppercase of a geometric serif typeface with massive square details on the bars. The closest fonts to the one, used in this insignia, are, probably, Vigor DT ExtraBold 875 or Paul Slab Soft Black, but with some minor modifications.

As for the color palette of the GMAC Bowl visual identity, it is based on blue, gray, and black colors, with an addition of white and red for color accents and contrast. This scheme stands for confidence and power, professionalism and determination, while white adds some lightness, and red — a passionate energetic emphasis.