San Francisco Bowl Logo

San Francisco Bowl Logo
One of the most popular college football bowl games in California of its time, the San Francisco Bowl was first played in 2002 at AT&T Park in San Francisco. The following year it was renamed the Diamond Walnut San Francisco Bowl, while today it is known as the Redbox Bowl (as of 2019).

Meaning and history

Logo San Francisco Bowl


The San Francisco Bowl logo used to have a pretty vivid and memorable design. It was dominated by the elements of the brand identity of its sponsor, the Diamond Foods. At the center, there was a large maroon rhombus housing the lettering “Diamond of California” in white. Below, the arched word “Walnut” could be seen together with a green banner housing the lettering “San Francisco Bowl.”