Liberty Bowl Logo

Liberty Bowl Logo
The logo of the annual college football bowl game the Liberty Bowl has remained virtually unchanged since 2004. This can be partly explained by the fact that the sponsor, Memphis-based auto parts retailer AutoZone, has also remained the same.

Meaning and history

Logo Liberty Bowl


The 2019 Liberty Bowl logo is based on a rounded shield shape with the straight top. The large gold lettering “Liberty Bowl” is placed at the center. Below, there is a gold bell housing the words “St. Jude” (to allude to the St. Jude Children’s Research Hospital). Both the name of the bowl and the bell are placed over the blue background. The AutoZone logo tops the design.