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GeForce is a brand of a graphics processor, created by Nvidia in 1991. Its main function is professional graphics design, mostly for the gaming industry.
Meaning and history
The brand got its name due to the competition, which Nvidia held in 1999. The name was chosen among the twelve thousand options.
The GeForce logo is sharp and futuristic. It is composed of a wordmark with a bright emblem on its left.
The wordmark in all-caps is executed in a modern sans-serif typeface with straight lines and square shapes. The bold black lettering reflects the powerful and energetic brand.
The GeForce emblem comprises three lines, two of them curved, creating a sense of swirling, but also resembling the claws. The emblem is drawn in an acid-green color, which makes the main accent of the whole logo.
It is a very progressive and strong visual identity concept, which is remarkable and memorable due to the pointed angles and straight lines. The GeForce logo represents a powerful and dynamic brand, which values progress and innovations above all.
