Gearbest Logo PNG
GearBest specializes in retailing consumer electronics, gadgets (phones, tablets, laptops), and men’s clothing. However, that’s not all. One can also find modern toys, musical instruments, spare parts and accessories for cars and motorcycles, equipment for home and outdoor activities, watches and jewelry, and much more. Gearbest primarily targeted international customers and gained popularity for its flash sales, promotional discounts, and product variety.
Meaning and History
Gearbest was created in March 2014. It was launched as a subsidiary of the Chinese company, “Zhejiang Huayi Technology Co. Ltd.” Soon, the company managed to gain trust and popularity among online buyers. The rapid growth meant that Gearbest expanded its reach beyond China. It was primarily targeting international customers and gained popularity for its flash sales, promotional discounts, and product variety. Just like any company, Gearbest faced challenges. Despite these, it continued to maintain its presence in the online retail space, focusing on niche markets and consumer electronics. Over time, the company adjusted its strategy, which helped her to reach the top.
What is Gearbest?
Gearbest is one of the world’s leading online sites selling Chinese goods. More than 50,000 products from Chinese manufacturers are available for order in this store. The platform specializes mainly in the sale of electronics and cool modern gadgets.
???? – 2019
This logo looks bold and presents the marketplace as a confident company that is well-versed in what it is doing. Somehow, the geometric lines and all caps make the user trust it and see the company as trustworthy. The logo is distinguished by tall and skinny characters. The inscription is embellished with two gears in the upper right corner. These represent technology and innovation. The logo turned out appealing to tech-savvy consumers looking for the latest products in electronics.
2019 – Today
The updated Gearbest logo features a modern and dynamic design that is no longer incorporating a gear symbol. Instead, the designer introduced a yellow square with rounded corners. Besides being in line with many other logos that incorporate similar shapes, this detail adds an eye-catching and energetic touch to the overall image. The square has “G” placed flat to resemble a smile. The logo has a clean and bold font for the brand name “Gearbest”, which is added at the bottom. This time, though, the designer had only the first letter capitalized. This contributed to the friendly brand image. The overall look conveys a sense of reliability, approachability, and energy.
Font and Color
Earlier, the company used a black-and-white color palette that presented the brand as a reliable source of high-quality electronics and goods. Later, though, the company added a bright yellow. The color added a sense of uplifting and positive experience. The color is also, obviously attention grabbing. It is also quite appealing to the younger generation.
Originally, the company used a sans-serif font with tall, narrow characters and clean strokes. It looks similar to MC Yorks font and Rama Gothic Cond Bold font. Then, it switched to a rounded font that resembles Wandery Heavy Italic by Pratama Yudha.
