Friendster Logo

Friendster logoFriendster Logo PNG

One of the world’s popular best-known social networking websites, Friendster was introduced in the spring of 2003. In the summer of 2011, it was reintroduced as a social gaming platform. Eventually, in 2015, Friendster stopped working.

Meaning and history

Friendster Logo history

While the Friendster logo went through at least three notable modifications, it always preserved its mood, which was very friendly, relaxed, and optimistic. In other words, it perfectly fitted the company’s mission and the field, where it worked.

2002 – 2009

Friendster Logo 2002

The original logo showcased a smiling face slightly tilted to the left. Next to it, there was the word “Friendster” set in a simple sans serif typeface. All the letters were lowercase. The logo could be given either in black or in blue over the white background.

2009 – 2011

Friendster Logo 2009

The following version was quite illegible. The name of the company was set in a unique cursive script. It had a laid-back and uplifting mood. And yet, you could hardly figure out what the name of the brand was unless you already knew it. Taking into consideration excellent brand awareness the company could boast by that time, this design looks comparatively acceptable.
The “smiling face” theme was preserved here in a modified style. The end of the “r” glyph was extended and curved to form a smile. Above it, there was a pair of dots imitating the eyes.
The wordmark was placed inside a solid green cloud. There was also a darker version, where there were plenty of bubbles.

2011 – 2015

Friendster logo

The last version looked pretty much like the original one and had nothing to do with the 2009 logo. The experiment with the illegible wordmark didn’t prove successful.
Once again, you could see the name of the brand in an austere sans featuring lowercase letters. Once again, there was a smiling face tilted to the left. Yet, this time, there were three more smiling faces, all featuring different colors.
All the faces were now drawn with more detail, while the type looked more compact.

Font

The logo has always been dominated by green or blue. Additional colors included orange, red, and black.

Colors

The last Friendster logo opted for a perfectly legible although not that unique font without the serifs and any decorative elements.