Dermalogica Logo PNG
Dermalogica is the name of the skincare brand, which originated in the United States in the middle of the 1980s, and today is considered to be one of the most popular brands in its segment across the globe.
Meaning and history
The visual identity of the Californian brand is bold and minimalist. The logotype in black or gray is usually placed on a white background and is sometimes accompa-nied by a tagline “A skincare system researched and developed by The International Dermal Institute”.
The logotype in the lowercase is executed in a traditional sans-serif typeface which is very similar to Neue Helvetica Extended, which looks solid and powerful. It’s clean and thick lines evoke a sense of confidence and expertise, showing the brand as a true professional in everything connected to the skincare.
As for the color palette, it’s black or gray letters represent a stable company and its fundamental approach. Sometimes the letters turn white and placed on a blue or another colorful surface, depending on the product packaging. In this case, the logo looks more vivid and bright, making the brand’s items stand out on the shelves.
