BYU Logo

BYU Logo
The brand identity of Brigham Young University (BYU) includes a variety of symbols, from the BYU monogram to the sailor cougar.

Meaning and history

BYU athletics logo


In mid-2019, the university launched a major brand research project involving a variety of activities, from interviews and focus groups to a perceptions study. According to the official website, the brand platform will be ready for use by early 2021.

Symbols

BYU symbols

Primary logo

The main BYU logo is the BYU monogram in navy blue. It’s given in a perfectly readable type with delicate serifs.

Secondary logos

BYU logo secondary
– Stretch Y
The emblem features a large letter “Y” inside a navy ellipse. It’s used only as the athletics logo and is typically paired with the block BYU. The logo was inspired by the “Y” on the mountain.
– block BYU
The initials of the university name are given in a collegiate typeface. The “Y” is higher than the “B” and “U.” The insignia can be used as an athletic logo or for events in student life.
– block Y
Features the same type as the Block BYU emblem.

Other emblems

BYU emblem
– Sailor Cougar
Features a cougar’s head in a sailor’s hat. Typically associated with athletic events as the symbol of the intercollegiate athletic teams BYU Cougars.
– BYU Cougars Mark
Combines the Block BYU emblem with the word “Cougars” in the same type.
– Medallion
BYU medallion logo
A roundel featuring the full name of the university and the year when it was founded.
– Presidential Seal
BYU’s presidential seal was created for limited situations (for instance, for diplomas).
– Ringside wordmark
This version of the Brigham Young University logo features the words “Brigham Young University” in a sans serif type. The text is given in two lines.

Font

BYU sport
The school’s brand guidelines point out there’re three typefaces recommended for use in the identity marks: Ringside, Vitesse, and Requiem. The logos themselves, however, feature different fonts.
In the case of the primary logo, for instance, we see a clear font with elegant thin serifs. The block BYU sports a slab serif font, while the font of the Ringside wordmark is a minimalistic sans.

Colors

BYU
The main color of the BYU logo is navy (Pantone: 648, HEX #002E5D), which is featured on the white background (HEX #FFFFFF).
While the palette also includes royal blue (Pantone: 2935, HEX #0062B8), it’s used in different circumstances than navy. The royal is used in the wordmarks of campus entities to create the distinction between the name of the entity (which is given in royal) from the primary logo of BYU (which is given in navy). Royal can’t be included in the primary logo.