ASU Logo
The Arizona State University was selected America’s most innovative school, according to US News & World Report (2016-2017).
Meaning and history
What is ASU?
ASU is an abbreviation, standing for Arizona State University, a public educational institution in the United States, which was established in 1885. Today ASU is one of the largest universities in America, with nearly 150 thousand students and 25 thousand postgraduates.
1995 – Today
The current logo features the sun incorporated into the three letter forms (“A”, “S”, and “U”). The image vividly conveys the University’s mission and purpose: innovation and research.
The sun burst emblem may be used together with the wordmark to form the so-called ASU signature. It can be given in two versions (landscape-oriented or centered).
Symbol
The school’s sports program is called Arizona State Sun Devils. In 1980–2010, their logo featured the mascot called Sparky the Sun Devil, while the current version sports a gold trident with a maroon outline.
Font
The ASU wordmark features a customized type based on Perpetua Titling Regular.Simple as it is, it does its job perfectly.
Color
The two ASU’s official colors are maroon(Pantone 208) and gold (Pantone 123). Both are featured in the logotype.
