Aloha Bowl Logo

Aloha Bowl Logo

The holiday island mood has been the signature of the Aloha Bowl logo ever since the game was first played in 1982. What elements bring about this feel?

Meaning and history

At the very center of the 2019 logo, you can see one of the most generic (and thus) recognizable “island” symbols – a couple of palm trees. They “grow” on a rock surrounded by waves in various shades of blue. These seem well enough to hint at the island theme. The rainbow above reinforces the happy and vivid impression.

Logo Aloha Bowl

The red flower below shows which island is meant. The flower is Ohia Lehua, the official flower of Hawaii Island. The name of the game, “Aloha Bowl,” is given in a playful type.