Aloha Bowl Logo

Aloha Bowl logoAloha Bowl Logo PNG

The holiday island mood has been the signature of the Aloha Bowl logo ever since the game was first played in 1982. What elements bring about this feel?

Meaning and history

Aloha Bowl Logo history

1982 – 1991

Aloha Bowl Logo-1982
The very first logo for the Hawaiian bowl was introduced in 1992 and featured a lively and bright composition with the smooth and elegant red inscription in the center, a drawing of an island above it, an arched wide rainbow, covering it from the top, and the turquoise “Hawaii” lettering arched under the red flower, with two solid five-pointed stars from each side.

1992 – Today

Aloha Bowl Logo-1992
The redesign of 1992 refined the contours of all elements, and removed a few details: the red flower and the five-pointed stars. Now the “Aloha Bowl” inscription was set a bit lower than on the previous badge, and the “Hawaii” was rewritten in bold white sans-serif title case, on a solid red ribbon, arched along the bottom part of the circular badge.

1994 – 1997

Aloha Bowl Logo-1994
For a bit more than two years the bowl was using a logo with the affiliation to its main sponsor, Jeep. It’s corporate logo was set in blue above the “Aloha Bowl” text, and the whole composition was enclosed into a circular frame, formed by a bright green wreath with red and yellow flowers all over it.

1998 – 2000

Aloha Bowl Logo-1998

At the very center of the 2019 logo, you can see one of the most generic (and thus) recognizable “island” symbols – a couple of palm trees. They “grow” on a rock surrounded by waves in various shades of blue. These seem well enough to hint at the island theme. The rainbow above reinforces the happy and vivid impression.

The red flower below shows which island is meant. The flower is Ohia Lehua, the official flower of Hawaii Island. The name of the game, “Aloha Bowl,” is given in a playful type.