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Advantech is a brand of the world’s leading company, providing hardware and software for computing platforms. The company was established in 1981 and focuses on such industries as gaming, communications and factory automation.
Meaning and history
The Advantech logo is a navy blue rectangular with a white geometric lettering of the nameplate.
The wordmark’s typeface is sharp, cutting and bold, with letters “V” and “A” forming a single element by losing the side bars. It resembles of glass or mirror cutting and makes the logo look striking and confident.
The strict geometry of the logo is balanced with italicized tagline “Enabling an Intelligent Planet”, executed in blue.
The color scheme is a traditional choice for the industry, it celebrates high technology, innovation and reliability. The contrast makes the sharpness of the typeface more visible and the logo — eye-catching.
