Minor league baseball franchise Tennessee Smokies is based in Knoxville, Tennessee. It competes in the Southern League and has the status of the Double-A affiliate of the major league’s Chicago Cubs.
The history of the franchise traces its roots as far back as 1909 when the club called the Appalachians was created in Knoxville. Since then, the team has changed its name around ten times, each time introducing a new brand identity.
While the “mountain and pines” theme preserved on the next Tennessee Smokies logo, it was now just a background. This time, a blue bear holding a baseball bat became the focal point. The font used for the text “Smokies” in white looked very much like the one from the previous emblem, and yet, there were a couple of minor updates.
The current palette is darker than the original one. There’re two shades of blue, as well as bright red, beige, and white.