Polycom is an American corporation, developing communication technology and video and voice collaboration. It was founded in 1990 by Brian L. Hi man and Jeffrey Rodman. In 2018 the company was acquired by Plantronics.
Meaning and history
The Polycom logo is a simple sans serif wordmark with a graphical icon on its left. The color scheme is plain and traditional — black for the wordmark and red with two tones of grey for the image.
The image consists of three fluid, transparent, elliptical arcs, symbolizing connection, mobility, information sharing and collaboration.
The black wordmark is written with Gotham book font, which is light, simple and elegant with its round shaped letters.
The Polycom logo has a perfect execution and explained concept, which is very important for a company leading in innovation and entrenched with corporations. It is a very safe choice of the brand’s visual identity, which deserves nothing but respect.
