Planet Fitness Logo PNG
Planet Fitness is the name of an international chain of fitness centers, which was established in the United States in 1992, and today has more than 1,5 thousand locations all over the globe. The company works mainly as a franchise and covers all the continents.
Meaning and history
Planet Fitness is one of the largest and fastest-growing franchisors and operators of fitness centers in the United States and other countries, such as Canada, Australia, Puerto Rico. Planet Fitness business is divided into three main areas – own gyms, franchised gyms, and the sale of equipment.
Of the Planet Fitness network of gyms, only 1,899 (which is about 4% of all centers) are owned by the company, and the rest are franchised. Today, Planet Fitness has more than 150 franchisees with commitments to open 1,000 more locations. The company is now actively expanding in Mexico.
Planet Fitness is not a regular chain of sports clubs, but also a certain philosophy, style, and method of work. The company does its best to make the members of their clubs happier and healthier, satisfying their desires and needs.
The chain of gums is known for its democratic pricing policies and high-end service. The network of sports centers makes fitness available for people of all ages, statuses, fitness levels targets. Literally, everyone can find the product or service he needs here and pay a very reasonable price for it, a company has developed a range of offers in different price categories for people of different ages and individual requirements. And this is one of the main secrets of the international Planet Fitness success.
As for the sports component of the Planet Fitness philosophy, here everything is also on the top level. The company constantly implements new trends and technologies in all processes, offering the clients all the possible fitness activities. The gym equipment is also being updated on the regular basis, as one of the company’s business directions is the equipment distribution, so here you can be sure to excessive only on the best machines.
What is Planet Fitness?
Planet Fitness is the name of an American company-franchisor and operator of fitness centers, founded in 1992 in New Hampshire. Today it has more than 2,170 branches in different countries – from Canada and Panama to Puerto Rico and Australia. Most of the gyms are franchises.
In terms of visual identity, Planet Fitness sticks to its logo, created at the beginning of the 1990s, when the company was established. Its bold and intense badge has never been redesigned and by today has become synonymous with the high-quality fitness service at affordable prices.
The Planet Fitness logo is colorful and recognizable. It is composed of an emblem with a wordmark placed in it. The badge of the fitness centers franchise is very bright, but it works as a great eye-catching element of the brand’s visual identity. The emblem is instantly recognizable and reflects a powerful brand.
1992 – Today
The emblem features a black gear shape, with the inner purple circle, from which the big yellow thumb is coming out. Both the circle and the thumb are grainy which adds dynamic to the overall logo.
The wordmark is placed under the thumb and written in all lowercase lettering. The bold modern typeface looks bright in white, creating a good contrast with a dark background. The white lowercase wordmark is executed in a bold serif typeface, which is very close to such fonts as Rockwell Bold and Stanford Serial Bold.
The Planet Fitness color palette consists of four colors: black, purple, yellow, and white. The combination of black and purple creates a strong and confident feeling, while yellow adds energy and a progressive mood. The white of the nameplate is a symbol of unity and loyalty.
Font and color
The bright lowercase lettering from the primary badge of Planet fitness is set in a simple yet bold and modern serif typeface with heavy and stable shapes of the characters, evoking a sense of confidence and masculinity. The closest fonts to the one, used in this insignia, are, probably, Rockwell WGL Bold, Geometric Slabserif 712 Std Bold, or Majora Pro Extra Bold, but with minor modifications of the glyphs’ contours.
As for the color palette of the Planet Fitness visual identity, it is very bright and unusual, based on gradient shades of acid-yellow and fuchsia, with some purple hues and a lot of black accents all over the emblem. The white lettering makes the badge look less dramatic and dark, adding some freshness and progressiveness to the composition.
