Anytime Fitness Logo

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Anytime Fitness Logo
Anytime Fitness is an American brand of fitness studios, which has its gyms in more than fifty countries across the globe. Its concept is “open 24 hours 365 days a year”, which is incredibly popular in the contemporary world.

Meaning and history

The Anytime Fitness visual identity is modern and dynamic. It is composed of a stylish wordmark with an emblem on its left, which is also used on its own when needed.
The bold custom wordmark in all capital letters is executed in a smooth sans-serif typeface, which is similar to the Laserian font, designed by the Iconian agency.
Anytime Fitness Logo


The “Anytime” part features bigger lettering, pointing on the main advantage of the fitness club. Two white parallel stripes, crossing the wordmark, reflect the speed and movement, adding strength and meaning to the logo.
The purple emblem depicts a running person silhouette which also resembles a swirl. It is abstract and contemporary, looking cool and powerful in the bright color.
The Anytime Fitness logo is eye-catching and remarkable. Using a minimalist color palette, it looks strong and stylish. The lettering of the wordmark adds a sense of progress and innovation, as well as a creative approach to everything the brand does.