Gold’s Gym Logo

Gold's Gym logoGold’s Gym Logo PNG

Gold’s Gym is a chain of international co-ed fitness centers. While the company’s headquarters are located in Dallas, Texas, U.S., the gyms can be found worldwide. In 2020, after having filed for bankruptcy, the brand was acquired by European fitness giant, RSG Group GmbH.

Meaning and history

The most interesting thing about the Gold’s Gym logo is probably not the design itself but its history. It is told in a slightly different way in different sources. All of them, however, agree that the concept of the emblem was introduced in 1973 by professional wrestler Ric Drasin.
According to the story told in the corporate blog, this happened when Drasin was having lunch together with Schwarzenegger (who happened to be Drasin’s training partner for four years). Bodybuilder Ken Waller was having lunch with them, too. The trio started discussing what the logo of Gold’s Gym (where all of them trained) could be. Drasin, who would often doodle back then, drew a prototype on a napkin.
The prototype featured a shaved-headed bodybuilder. Soon, the emblem was printed on t-shirts. They turned very popular, so eventually, the company adopted it as its primary logo.

1985 — now

Gold's Gym logo

The emblem has been slightly transformed over time. The iconic version, which became popular around the world, showcases a rather minimalist, yet still comparatively realistic figure of a bodybuilder holding a barbell. The figure is black. It is encircled by the name of the chain. The design is placed inside a yellow circle.

Font

The name of the chain is set in an all-caps type with pronounced serifs. The glyphs combine strokes of various thicknesses, which make them look slightly old-fashioned. Also, such a type looks rather elegant, which doesn’t exactly fit the “bodybuilder” and “sports” themes – simpler sans serif fonts are more often used by organizations connected with sports.

Colors

The most prominent color is yellow. This makes the design recognizable and energetic, while the black color adds some weight and contrast providing a finishing touch.