Nutanix is an American company, which is famous for its software, which allows building private clouds for data saving. The company was established in 2009 and is a pioneer in the hyper-converged segment.
Nutanix is a progressive and innovative company, which is highly respected in the industry. Its visual identity is pretty minimalist, yet looks strong and futuristic.
The Nutanix wordmark in all capital letters is executed in a custom sans-serif typeface with bold and smooth lines. The main element of the logo is the letter “X”, which is composed of a V-figure, placed horizontally and resembling an arrow, and two bars on its right.
The color palette of the Nutanix logo is blue and green, where all the lettering is blue and the arrow symbol is green, showing the dynamics and movement.
The brand also uses its signature “X” as an icon, where there is a need of shortening the name. It can be placed on a white background, keeping the original color scheme, or on the blue one — then the green element of the letter is accompanied by white bars.
The Nutanix color palette reflects the strong and energetic brand, which looks into the future and is confident in what it does.
You can come across a Nutanix logo with a large letter “N” as its main part. The “N” here is formed by a ribbon, one side of which is blue, while the other side is lime green. There’s a pronounced 3D effect. Below the “N,” you can see the name of the brand in light blue with only the “X” in lime green.
In comparison with its predecessor, the current version is somewhat darker. The “X” is now formed by three parts: a lime green emblem and two diagonal bars, while on the previous version the “X” was a solid shape and was colored lime green. You can easily distinguish the current wordmark by the way the “X” looks and by the darkness of the colors.
Sometimes, the letter “X” is placed on top of the primary wordmark logo. In addition to the futuristic geometric design, the letter has another distinction from the previous one – it has grown flat.
The sleek and modern sans seen on the Nutanix logo combines rounded and sharp angles.
The combination of navy and dark lime green creates a fresh and cool effect.