NeXT Logo

NeXT Logo
Created by Steve Jobs in 1985, NeXT specialized in designing and manufacturing computer workstations for educational establishments and business.

Meaning and History logo

NeXT Logo history

The author of the NeXT logo was the well-known graphic designer Paul Rand. He was commissioned for this task by Steve Jobs in 1986. As a result of a long work, a 20-page brochure was created, in which each and every detail concerning the brand was described. Rand even noted the precise angle the emblem should feature (28°).


Logo NeXT
The wordmark is very clear and sleek. All the characters look square. Two of them are definitely capitalized (“N” and “T”), while the “E” character is lowercased.


Color NeXT Logo
The neon shades of green and pink look incredibly bright against the black background. Red and yellow letters also create a remarkable contrast with the background. The overall effect is fresh, bright, and unique.