Meaning and history

New England Women’s and Men’s Athletic Conference Logo history

2001 – 2015

NEWMAC Logo-2001
The first Newmac logo was introduced in 2001 and stayed unchanged for almost 14 years. It was a simple yet bright composition, with the bold italicized sans-serif “NEWMAC” logotype in bright red, with each letter outlined in black. Behind the inscription, there was a light yellow image, composed of numerous sharp rays coming from the center to the sides. The badge was underlined by a black uppercase “New England Women’s and Men’s Athletic Conference” in a simple yet strong sans-serif typeface.

2016 – Today


The current New England Women’s and Men’s Athletic Conference logo is rather placid and relaxed for a sports emblem. Although the italicized lettering adds dynamism, the very choice of color does not suggest aggressiveness or excessive energy.

Even the laurel wreath, which is one of the most universal symbols of sports and victory, looks somewhat placid here reminding about the peacefulness of nature. The sharp ends add some sportiness, though.