Cookies are an American sweet confection of small size, flat, and slightly raised. The famous chocolate chip cookies were invented in 1930 by Ruth Wakefield, the owner of the Tool House Inn. Ruth was famous for her sugar cookies, which were given as a gift to all innkeepers and guests of the inn’s restaurant. The sugar cookie dough was kneaded in a mixer. Due to the vibration of the mixer on the shelf, a packet of Nestle chocolate half-shells tipped over right into the batter and the mixer stirred it all up. To avoid throwing away the dough Ruth decided to bake cookies. The chocolate was not mixed with the dough but remained in the finished cookies in the form of chocolate drops. The guests liked the dessert so much that they asked for more and recommended it to their friends.
Cookies are one of the most popular sweets all over the world. They are prepared for holidays, given to loved ones, taken to picnics, and treated to children. In this article, we are going to show you logos of the world’s most famous cookie brands and check which details in their designs work most the attract new customers.
Bud’s Best Cookies
The Bud’s Best Cookies logo is set in a bright and strong red and white color palette, which always perfectly works as an eye-catcher. It is a horizontally oriented rectangular banner in red, with rounded angles and a white internal framing. The central part of the composition is taken by a white inscription in two styles, separated by a white horizontal line in two levels: the custom cursive “Bud’s Best” on top and an extended uppercase “Cookies” in a geometric sans-serif typeface at the bottom.
Famous Amos
The visual identity of the Famous Amos cookies brand is executed in a very elegant traditional style with a dark shade of blue as the main color, accompanied by thin golden lines. The badge is based on cursive lettering, which is written in two levels against a plain white background, with the arched stroke coming out of the capital “F” and covering the badge on top, and the arched elongated tail of the “A” underlining it from the bottom. The name of the brand is not the only lettering on the badge — under the top arched line, you can see the “Since 1975” datemark in small capitals, and at the very bottom of the banner there is the “Wonders From the World” tagline.
Little Debbie
The logo of the Little Debbie brand of cookies is made of a horizontally-located red ribbon with curved ends. The body of the ribbon is colored in solid red, while the frame has some glossy gradients, which add volume and motion to the simple image. The name of the brand is written in bold white characters over the ribbon, with thin black shadows complementing the serif title case shapes. There is nothing else in the logo, but the red and white color palette, as well as the classy ribbon and traditional lettering, make up an insignia, which evokes a sense of a traditional approach to the baking process and shows the brand as a professional one.
Oreo
The visual identity of the most famous cookie brand on the planet, Oreo, is based on a stylized lettering with the white three-dimensional “Oreo” in gradient tones, placed on a bright blue banner; which repeats the shape of the inscription. The first and last “O”s of the wordmark represent the shape of the legendary cookies, and the white color of the lettering is the color of the cream you find in between the chocolate Oreo layers. The gradient blue of the logo is the shade we got used to seeing on the cookie’s packaging for more than half of the brand’s history.
Stauffer’s
Stauffer’s logo is a traditional banner in the shape of a horizontally stretched oval with a solid red body and a double outline composed of a thick white part and a delicate black. The name of the brand is written in bold white characters of a custom handwritten cursive against a red background. The rounded shapes and loops of the inscription add friendliness to the composition, and the distinctive red and white color palette makes the badge look super confident and evokes a sense of excellence.
Kashi
The Kashi logo, a standout in the health food market, prominently features the brand name in a clean, serif typeface that suggests both tradition and reliability. The green color palette evokes a sense of nature and health, aligning perfectly with the brand’s commitment to natural ingredients. The logo includes a stylized branch with leaves, symbolizing growth, vitality, and the company’s dedication to whole grains. The tagline “The Seven Whole Grain Company” reinforces the brand’s focus on wholesome, nutritious products. The overall design is simple yet impactful, conveying a message of purity and quality.
Parle
The Parle logo is instantly recognizable with its bold, red pentagon shape and playful, white typography. The strong, geometric form suggests stability and tradition, while the quirky, rounded letters of “Parle” exude a friendly, approachable vibe. The bright red color is attention-grabbing and evokes feelings of warmth and enthusiasm. This logo is effective in communicating the brand’s identity as a beloved and trusted name in the snack and biscuit industry. Its simplicity and boldness make it easy to remember and associate with high-quality, delicious products.
Nutter Butter
The Nutter Butter logo is both fun and distinctive, featuring a playful, wavy outline that mirrors the shape of the iconic peanut butter cookie. The name “Nutter Butter” is written in a whimsical, yellow typeface with a blue background, creating a lively and appetizing visual appeal. The tagline “The Peanut Butter Lovers’ Cookie” is prominently displayed, emphasizing the brand’s focus and appealing to its target audience. The design’s playful elements and bright colors evoke joy and indulgence, making it a perfect representation of the cookie’s delightful, peanut butter flavor.
Pillsbury
The Pillsbury logo is a classic and enduring emblem in the baking world. Featuring a blue circle with a dotted border, it radiates a sense of tradition and trust. The brand name “Pillsbury” is displayed in a clean, white serif font that exudes reliability and quality. The simplicity of the design, combined with the iconic blue color, makes it instantly recognizable. The logo effectively communicates the brand’s longstanding heritage and its commitment to providing high-quality baking products. It’s a symbol of comfort and consistency for home bakers everywhere.
Milano
The Milano logo exudes sophistication and elegance, much like the cookie itself. The brand name is presented in a sleek, italicized serif font in black, which adds a touch of refinement and class. The simplicity of the design allows the quality and premium nature of the product to shine through. The logo’s understated elegance is a perfect match for the luxurious and indulgent experience that Milano cookies provide. It’s a testament to the brand’s dedication to high-quality ingredients and sophisticated flavor profiles.
Daelmans
The Daelmans logo is a tribute to Dutch tradition and craftsmanship. Featuring a deep blue and red color scheme, it conveys a sense of heritage and authenticity. The brand name “Daelmans” is written in a classic serif font, underscored by the phrase “Since 1904,” which highlights the company’s long history and expertise in making stroopwafels. The logo also includes a crown, symbolizing the brand’s premium quality and excellence. This design is both timeless and elegant, perfectly reflecting the rich heritage and superior quality of Daelmans products.
Anna’s
Anna’s logo is simple yet striking, featuring the brand name in a flowing, red script that evokes a sense of warmth and tradition. The use of red conveys passion and love for baking, while the script font adds a personal, handcrafted touch. The tagline “Danish Cookies” beneath the name highlights the brand’s specialty and roots in Danish baking traditions. This logo effectively communicates the artisanal quality and authentic flavors of Anna’s cookies, making it appealing to those who appreciate classic, well-made treats.
LU
The LU logo is a bold and modern representation of this historic French biscuit brand. Featuring a red, slanted rectangle, it creates a dynamic and energetic feel. The white, uppercase “LU” letters are prominently displayed, standing for Lefèvre-Utile, the brand’s original founders. Below the main letters, the tagline “Créateur de biscuits depuis 1846” is written in a classic yellow serif font, highlighting the brand’s long history and expertise in biscuit-making. This combination of elements not only underscores LU’s legacy but also its ongoing commitment to quality and innovation in the biscuit industry.
Fig Newtons
The Fig Newtons logo is both playful and inviting, perfectly capturing the essence of this beloved cookie. The brand name is written in a bubbly, blue typeface with a white outline, giving it a three-dimensional effect that makes it pop. The word “Fig” is in red, adding a splash of color and emphasizing the main ingredient of the cookie. This logo exudes a sense of fun and indulgence, appealing to both children and adults who enjoy the unique, fig-filled treat. The overall design is modern yet nostalgic, evoking fond memories of enjoying these cookies.
Nabisco
The Nabisco logo is a timeless emblem of quality and tradition in the snack industry. Set in a vibrant red triangle, the logo features a white oval with the brand name “Nabisco” inside, written in a clean, sans-serif font. The three horizontal lines above the oval are reminiscent of the company’s heritage and longstanding reputation. This simple yet powerful design conveys reliability and trust, making it instantly recognizable to consumers. The bold red color evokes feelings of passion and excitement, aligning with the brand’s commitment to delivering delicious, high-quality snacks.
Pepperidge Farm
The Pepperidge Farm logo is rich with heritage and warmth, encapsulating the brand’s commitment to quality and tradition. Featuring a picturesque illustration of a farm with a watermill, set against a red and gold banner, the logo evokes a sense of nostalgia and homeliness. The brand name is written in a classic serif font, which adds to the overall feeling of tradition and reliability. This logo effectively communicates the brand’s dedication to using time-honored recipes and high-quality ingredients, making it a beloved choice for families seeking wholesome, delicious baked goods.
Gullón
The Gullón logo is sleek and modern, featuring a gradient green square with the brand name in a bold, white, lowercase font. The minimalist design reflects the company’s commitment to healthy, innovative products. The use of green evokes feelings of nature and wellbeing, perfectly aligning with Gullón’s focus on producing nutritious, health-conscious biscuits. The clean, simple typography and the gradient effect give the logo a contemporary look, appealing to modern consumers who value both quality and health in their snack choices.
Voortman
The Voortman logo combines tradition with a sense of wholesome, homemade goodness. The circular design features a red and white illustration of a Dutch woman in traditional dress, holding a mixing bowl, evoking the brand’s Dutch heritage and commitment to quality. The brand name is displayed in a strong, blue serif font, encircled by the tagline “Real Ingredients. Really Delicious.” This logo underscores Voortman’s dedication to using real, high-quality ingredients in their products, appealing to consumers who appreciate authentic, delicious baked goods.
McVitie’s
The McVitie’s logo is instantly recognizable with its bold, blue shield-shaped background and contrasting yellow trim. The brand name is written in a clean, white, serif font, with a small yellow leaf detail above the “i,” symbolizing the natural ingredients used in their biscuits. The dynamic shape of the logo, combined with the vibrant colors, conveys a sense of energy and quality. This design effectively communicates the brand’s long-standing reputation for delicious, high-quality biscuits that have been enjoyed by generations.
Levain Bakery
The Levain Bakery logo is elegant and straightforward, featuring the brand name in a deep blue, handwritten script. This choice of font gives the logo a personal, artisanal feel, reflecting the bakery’s commitment to handmade, high-quality baked goods. The simplicity of the design, combined with the rich blue color, evokes feelings of trust and tradition. This logo effectively captures the essence of Levain Bakery, known for its warm, welcoming atmosphere and indulgent, freshly baked treats.
Dare
The Dare logo is a bold and elegant representation of this well-known snack brand. Set against a rich red background, the logo features the brand name “Dare” in a clean, white serif font, creating a striking contrast that ensures visibility and recognition. The red oval is bordered with a golden trim, adding a touch of sophistication and premium quality to the design. This combination of colors and elements reflects Dare’s commitment to producing high-quality, delicious snacks that appeal to a wide range of consumers. The logo is simple yet impactful, effectively conveying the brand’s values and reputation.
Nilla
The Nilla logo is playful and inviting, featuring the brand name in a vibrant red, bold serif font. The letters are slightly italicized, giving the logo a dynamic and energetic feel. The bright red color is eye-catching and evokes a sense of warmth and comfort, which aligns perfectly with the brand’s well-loved vanilla wafers. This logo is straightforward yet effective, emphasizing the simplicity and deliciousness of Nilla cookies. The clean design makes it easily recognizable, reinforcing the brand’s long-standing presence in the snack market.
Nestlé
The Nestlé logo is iconic and instantly recognizable, symbolizing the brand’s commitment to nutrition, health, and wellness. It features a stylized image of a bird feeding its young in a nest, a powerful symbol of care and nurturing. The image is rendered in a warm brown color, evoking a sense of trust and reliability. Below the image, the brand name “Nestlé” is written in a clean, modern font, reinforcing the brand’s focus on quality and innovation. This logo effectively communicates Nestlé’s dedication to providing high-quality, nutritious products to families around the world.
Mrs. Fields
The Mrs. Fields logo is warm and welcoming, capturing the homemade essence of the brand. The brand name is written in a flowing, red script font that resembles a personal signature, emphasizing the artisanal and handcrafted quality of the cookies. The bright red color evokes feelings of warmth and comfort, which are central to the brand’s identity. This logo is both elegant and approachable, perfectly reflecting Mrs. Fields’ reputation for delicious, freshly baked cookies made with love and care. The design’s simplicity and personal touch make it memorable and appealing to consumers.
Duncan Hines
The Duncan Hines logo is a classic representation of this trusted baking brand. Set within a red shield, the brand name is written in a flowing, cursive script that conveys a sense of tradition and reliability. The red color is bold and eye-catching, symbolizing passion and excellence in baking. This logo effectively communicates the brand’s heritage and its commitment to providing high-quality baking products that help home bakers create delicious treats. The simple, elegant design is both timeless and versatile, appealing to a wide range of consumers who trust Duncan Hines for their baking needs.
Royal Dansk
The Royal Dansk logo is sophisticated and elegant, reflecting the premium quality of its Danish butter cookies. The logo features the brand name “Royal Dansk” in a classic serif font, set against a deep blue banner with gold trim. The combination of blue and gold conveys a sense of luxury and tradition, while the inclusion of “Quality Since 1966” underscores the brand’s long-standing commitment to excellence. This logo is both regal and inviting, effectively communicating the high standards and rich heritage of the Royal Dansk brand.
Entenmann’s
The Entenmann’s logo is timeless and inviting, featuring the brand name in a classic, blue script font that exudes a sense of tradition and quality. The flowing script gives the logo a personal, handwritten feel, emphasizing the homemade quality of Entenmann’s baked goods. The deep blue color is calming and trustworthy, reinforcing the brand’s reputation for delicious, high-quality products. This logo is simple yet effective, conveying the brand’s dedication to creating baked goods that bring joy and comfort to families.
Tim Tam
The Tim Tam logo is bold and playful, perfectly capturing the indulgent nature of these beloved chocolate biscuits. The brand name “Tim Tam” is written in a chunky, white font with a brown outline, mimicking the look of the chocolate coating on the biscuits. Above the main name, the smaller “Arnott’s” logo adds a touch of tradition and heritage, connecting the brand to its Australian roots. This logo is fun and eye-catching, effectively conveying the delicious, indulgent experience that Tim Tam biscuits provide. The design’s simplicity and boldness make it memorable and appealing.
Girl Scout Cookies
The Girl Scout Cookies logo is a powerful and iconic symbol of community, leadership, and empowerment. Featuring three overlapping profiles of young girls facing forward, the logo is enclosed within a bold green trefoil, representing the Girl Scouts’ emblem. The use of green signifies growth, renewal, and connection to nature, reflecting the organization’s values of fostering leadership and environmental stewardship. The simple, clean lines of the profiles suggest unity and diversity, emphasizing the inclusive nature of the Girl Scouts. This logo effectively communicates the brand’s mission to build girls of courage, confidence, and character, who make the world a better place.
Keebler
The Keebler logo is playful and inviting, capturing the whimsical spirit of the brand’s famous elf-made cookies. The red, shield-shaped background provides a vibrant and eye-catching contrast to the white and yellow typography. The brand name “Keebler” is written in a bold, stylized font that exudes friendliness and approachability. The addition of green leaves around the logo highlights the brand’s connection to nature and the iconic Keebler tree, where the elves are said to bake their delicious treats. This logo perfectly balances tradition with a touch of magic, making it memorable and appealing to consumers of all ages.
Lotus Biscoff
The Lotus Biscoff logo is sleek and modern, perfectly reflecting the premium quality of these well-loved cookies. The logo features the brand name “Biscoff” in a bold, red typeface, with a smooth and rounded design that evokes the cookie’s rich, caramelized flavor. Above it, the word “Lotus” is enclosed in a distinctive speech bubble, adding a touch of elegance and recognition to the overall design. The red and white color scheme is simple yet striking, effectively communicating the brand’s focus on quality and indulgence. This logo is both stylish and inviting, appealing to those who appreciate refined and delicious treats.
Mother’s
The Mother’s logo is vibrant and nostalgic, reflecting the brand’s long history of creating beloved cookies. The purple, cloud-shaped background adds a playful and whimsical touch, while the brand name “Mother’s” is written in a flowing, white script font that evokes a sense of warmth and homemade goodness. The addition of the words “Frosted Cookies” in a smaller, white font highlights the brand’s specialty and creates a balanced, cohesive design. This logo effectively communicates the joy and delight associated with Mother’s cookies, appealing to both children and adults who cherish these sweet treats.
Milk Bar
The Milk Bar logo is bold and modern, capturing the innovative and fun spirit of this popular bakery. The brand name is written in a striking, pink script font that exudes energy and creativity. The use of pink adds a playful and contemporary touch, making the logo stand out and appeal to a younger, trend-conscious audience. The simple, clean design reflects the brand’s commitment to high-quality ingredients and inventive flavors. This logo is both eye-catching and memorable, effectively conveying the brand’s unique approach to baking and its focus on delivering delicious, unexpected treats.
Lofthouse
The Lofthouse logo is classic and inviting, reflecting the brand’s reputation for delicious, high-quality cookies. The logo features the brand name “Lofthouse” in a bold, yellow serif font, set against a deep red oval background. The combination of red and yellow evokes warmth and friendliness, while the golden trim adds a touch of elegance and premium quality. This logo is simple yet effective, emphasizing the brand’s commitment to creating cookies that bring joy and comfort to families. The timeless design makes it easily recognizable, reinforcing Lofthouse’s presence in the cookie market.
Tate’s Bake Shop
The Tate’s Bake Shop logo exudes a sense of traditional quality and artisanal craftsmanship. The logo features the brand name “TATE’S” in a bold, vintage-style serif font, set within a series of rectangular frames. The use of a deep green color evokes feelings of nature and freshness, aligning with the brand’s emphasis on using high-quality, natural ingredients. The tagline “Uniquely Crispy · Deeply Delicious” is positioned below the main logo, highlighting the distinctive texture and taste of Tate’s cookies. The reference to “Southampton, NY” adds a touch of locality and authenticity, reinforcing the brand’s roots and commitment to its artisanal origins. This logo is both elegant and inviting, perfectly capturing the essence of Tate’s Bake Shop.
Bahlsen
The Bahlsen logo is elegant and sophisticated, reflecting the premium quality of this well-established German brand. The logo features the brand name “Bahlsen” in a smooth, flowing script font, rendered in a rich, royal blue color. This color choice conveys a sense of trust, reliability, and tradition, aligning with the brand’s long history and commitment to excellence in baking. The fluidity of the script adds a touch of modernity and grace, making the logo visually appealing and memorable. This simple yet refined design effectively communicates Bahlsen’s dedication to producing high-quality, delicious baked goods that are enjoyed by generations.
Chips Ahoy
The Chips Ahoy logo is fun and energetic, perfectly capturing the playful nature of this popular cookie brand. The brand name “Chips Ahoy!” is written in a bold, blue font with a slight tilt, giving it a dynamic and lively appearance. The exclamation point at the end adds a sense of excitement and enthusiasm, emphasizing the brand’s fun-loving spirit. The red dot on the exclamation point stands out, drawing attention and adding a pop of color. The white outline around the text enhances its visibility, making the logo instantly recognizable. This design effectively communicates the joy and delight that comes with enjoying a bag of Chips Ahoy cookies.
Uncle Al’s
The Uncle Al’s logo is classic and nostalgic, reflecting the brand’s long history of creating beloved cookies. The logo features the brand name “Uncle Al’s” in a bold, cursive script font, set against a vibrant red background. The flowing script adds a personal touch, evoking a sense of warmth and tradition. The red color is bold and eye-catching, symbolizing the brand’s passion for baking and its commitment to quality. This simple yet effective design makes the logo easily recognizable, reinforcing Uncle Al’s presence in the cookie market and its reputation for delicious, home-style cookies.
Conclusion
Sweet crunchy cookies. What can be better to have your tea or coffee with? But how to choose the most tasty and healthy sweets among that huge amount of brands on the supermarkets’ shelves? We know one method, which most of the time works great — look at the logo of the brand.
In the article above we have gathered logos of the most famous cookie brands in the world, and pointed out the details, which, first of all, make them stand out from the list of the competitors, and secondly, evoke a sense of trust and quality. We hope, after reading our text, you will have an easier choice.
