Micron Technology, Inc. is an American transnational corporation, one of the world leaders in the production of semiconductors, computer memory and computer data storage, the main part of which are the memory chips of dynamic random-access memory, USB flash drives and flash memory. The corporation was established in October 1978 in Idaho, the USA at first and a company rendering consulting services in semiconductors design. Quite soon, in 1981 the company shifted its activities from consulting to production. In the XXI century, the corporation experienced rapid growth, forming joint ventures with Intel Company and acquiring some others. In 2017 Micron Technology received net income at the level of US$ 5 billion while its assets accounted for US$35,34 billion.
Meaning and history
The current Micron logo, introduced in July 2012 is quite concise and straightforward. It consists of the brand name “MICRON” written in block letters. The font of the wordmark resembles the commercial Cyclic Sans Heavy, although slightly extended horizontally. The capital letter “M” has its own particular design. It looks like a broad oscillating line with rounded soft turns. The letter is crossed by an ellipse inclined to the right. It consists of two arcs with sharp ends and looks like an orbit, in the centre of which is situated the letter “M”.
There is another version of the logo, still more compact. It is just the letter “M” with the same graphics as in the wordmark with the ellipse around it. In this case, a lighter tone of cobalt blue colour is used.
The Micron logo is associated with the declared mission of the company that is to help the world make sense of data by improving the way of handling information. The solutions offered by the company enhance scientific breakthroughs and enhance communication around the world. The future of the company is built on continuous innovation.
