Kenwood Logo PNG
The Kenwood brand became so popular that its recognition surpassed that of its parent company, the Japanese Trio Corporation. That’s why, the Corporation eventually decided to replace its own name by “Kenwood.”
Meaning and history
The word “Kenwood” consists of the two components:
- the name “Ken” popular in the US and Japan
- the word “wood,” which was used for two reasons (to refer to Hollywood, California, as well as to symbolize the durability of wooden products)
1961 – 1963
In 1961, the Trio Corporation introduced the logotype for its new Kenwood brand. It sported a bold sans serif type. The letters were given in dark orange. On the right, there was an emblem depicting a tree with an elliptical crown.
1963 – 1967
The tree emblem from the original version of the Kenwood logo was moved from the end of the line to the beginning, while the wordmark was completely rewritten. Now the lettering is set in the uppercase of a masculine geometric sans-serif reface with lots of straight lines and strong angles, which perfectly balance the smoothness of the minimalistic graphical element.
1967 – 1983
The redesign of 1967 changed the Kenwood color palette from black to red, added two more symmetrical branches to the tree emblem of the brand, and emboldened the contours of all elements, making up a more confident and brutal mood for the composition, and accenting the strongest sides of the company.
1983 – 2011
The modified Kenwood logo featured the brand name in black against the white background. In the very center of the word, above the letter “w,” there was a red triangle, which made the emblem recognizable.
2011 – Today
The wordmark grew slightly bolder, which also resulted in a better legible logo. Other than that, the design has remained virtually unchanged.
Font and Colors
The medium-weight uppercase lettering from the primary logo of the Kenwood brand is executed in a sharp and distinctive geometric sans-serif typeface, which looks pretty similar to such commercial fonts as Halenoir, Lazard Grotesk and Helveticareg Thai, but with some significant modifications of the characters’ contours.
As for the color palette of the Kenwood visual identity, throughout the brand’s history, it has been based on whether black or red, yet now it is a combination of these two colors, which stands for passion, energy, professionalism, and high-quality Kenwood products.
