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Karcher Logo

cleaning equipment | cleaning systems | Germany
Updated: Apr 07, 2022

Karcher LogoKarcher Logo PNG

The logo of the German manufacturer Karcher is an example of remarkable consistency and loyalty to a company’s visual heritage. For more than 80 years of its history, there’s been just one (relatively minor) update.

Meaning and history

Karcher Logo history


The company established in 1935 specialized initially in developing industrial submersible heating elements. The name of the brand came from the surname of its founder, the inventor Alfred Kärcher (1901–59). Over the years, the range has been widening and now includes a variety of high-pressure cleaners, floor care equipment, parts cleaning equipment, window vacuum cleaners and more. In some countries, the products have grown so popular that the word “Karcher” is used to refer to any cleaning system using high-pressure water.

1935 — 2015

Karcher Logo 1935
The company established in 1935 specialized initially in developing industrial submersible heating elements. The name of the brand came from the surname of its founder, the inventor Alfred Kärcher (1901–59). Over the years, the range has been widening and now includes a variety of high-pressure cleaners, floor care equipment, parts cleaning equipment, window vacuum cleaners and more. In some countries, the products have grown so popular that the word “Karcher” is used to refer to any cleaning system using high-pressure water.

2015 — Today

Karcher logo
In 2015, the logo was made cleaner and better legible by removing the emblem and updating the letters.
Karcher Logo
Yellow and white have always been part of the Kärcher logo, while the black name of the brand used to be dark grey before 2015.

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