Indy Fuel is the name not of a modern music band or fancy brand but of a professional ice hockey franchise, playing in the Western Conference of the Central Division of the ECHL. When the club was founded in 2013, it became the 23rd franchise in the ECHL and the third ice hockey team based in the state of Indiana. As of 2024, the Indy Fuel hasn’t had any loud wins or titles yet, but considering the club is still too young, it has all the chances to make a good career in the league, especially considering their strong affiliates — the Chicago Blackhawks from the NHL and the Rockford IceHogs from the AHL.
The name “Fuel” was viewed as symbolic ‒ the team with such a name was to reignite the spirit of professional hockey in the city. There was some reference to the city’s racing heritage as hockey is no less speed and excitement.
The Indy Fuel have had only one primary logo so far. Though the team’s logo was designed by a professional agency, there are people who criticize it for its amateur look.
It features a black hockey puck with the team’s name and three stars emblazoned on it. The word “Indy” is upwardly and it is in white color. The blocky font for the word “Fuel” is much larger so the word stands out and looks as if it is in the foreground. It is red with a yellow outline. The letter “F” is stylized and may be perceived as a tongue of flame.
The three stars below presumably refer to the three hockey franchises based in Indiana. The larger white star placed between the two yellow stars represents the Indy Fuel’s place as the third hockey team in the state.