The current Independence Bowl logo was adopted in 2017 when Walk-On’s Bistreaux & Bar became the official sponsor of the bowl game.
Meaning and history
The red lettering “Walk-On’s” in a slab serif font dominates the design. The words “Independence Bowl,” which are given in white over the dark blue background, are also very visible. In between the two parts of the logo, there is the text “Bistreaux & Bar,” which is hardly legible at smaller sizes. The same could be said about the words “Shreveport” and “Louisiana.”
The design of the logo has been redrawn from scratch multiple times since 1976, when the first bowl game was played.