Beachbody Logo

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Beachbody Logo
Beachbody is a company specialized in the development and distribution of fitness videos. It was established in 1998 in the USA and today is one of the largest weight-loss program providers in America and many other countries across the globe.

Meaning and history

The Beachbody visual identity aims modern and universal. It was designed with the idea of looking perfect on any material it’s placed on.
The Beachbody logo is composed of a wordmark with an emblem above it. All capital letters of the nameplate are executed in a contemporary geometric sans-serif typeface, which boasts clean straight lines and rounded angles.
Beachbody Logo


The Beachbody emblem is a solid blue circle with a white curved line crossing it and creating an illusion of the river floating. The line is as well a stylized representation of the letter “B”.
The thin strict lines of the wordmark are perfectly balanced by a smooth symbol. The combination creates a harmonized and complete image.
The blue and white color palette of the Beachbody logo is fresh and crispy, it creates a feeling of a creative and strong company, whose main characteristics are professionalism, expertise, and reliability.