Crucial Logo PNG
Crucial is the brand of Micron Technology, Inc. one of the world largest manufacturers of memory and data storage devices in the world computer market. Having been founded in 1978 in Idaho, USA, the company was developing in a very dynamic manner and in the first decade of the XXI century acquired the leading position as a producer of semiconductors products. The corporation uses the Crucial Technology trademark for its production of the consumer sector.
Meaning and history
The meaning of the trademark and its logotype is put into the name “Crucial” is connected to the crucial role in making the computer’s system faster, smoother and more powerful when the company’s memory devices are added to its configuration, making its programmes load faster, increasing responsiveness of the operating system and increasing the work speed of data-intensive applications.
1996 – 2002
The original Crucial logo, introduced in 1996, featured a white lowercase lettering in a lightweight geometric typeface, written across a solid black rectangular banner and decorated by a gradient white-to-blue comet-like stroke on top, which was supported by a thin blue ribbon with the white “Technology” tagline written over it in the uppercase of a bold serif font. The logo looked bright yet avoided a sense of professionalism and trustworthiness.
2002 – 2007
The Crucial logo was designed when Micron Technology launched its “Crucial Technology” trademark. It contained the wordmark “CRUCIAL” written in a font most close to the commercial Flamante Sans Bold. Although the graphics some letters were changed. Thus, the letter “C” was a bit extended horizontally in comparison with the other letters of the word. The ascender of the letter “L” was much higher than the normal proportions of the font, looking as it were the right border of the logo. Above the inscription there was a horizontal strip with a sharp left end and a thick rounded right end, which created the illusion of the movement of a comet or elementary particle of an atom, making a hint at the Micron company standing behind the Crucial brand. Under the main line, there was the word “TECHNOLOGY” in block letters twice smaller than the font of the brand name. Shifted to the right under these two lines was the phrase “A Division of Micron” in a still smaller font. The colour palette of the logo is white for the background, saturated black for the wordmark and bright cobalt blue for the strip over it and cloud grey for the lowest line.
2007
In 2007 the Crucial badge was simplified, as the tagline was completely removed from the composition. But this was not the only change in the look of the brand’s badge. However, the black lowercase wordmark remained untouched. The gradient blue graphical element, placed above the inscription, became shorted and lighter, and now looked more airy and magical in its transparency.
2007 – 2013
Lately, the logo was modified. It is still the same wordmark in the same font and the same colours but without the lines “technology” and “a division of Micron”. This logo also exists also in a black and white version; the wordmark and the strip are white on a black rectangle. Another version of the logo contains exactly the same wordmark with the blue strip over it but with the phrase “The Memory Experts” in the same cobalt blue colour and twice as small as the main inscription.
2013 – 2024
The brand stayed true to the logo it has been using earlier and simply added a second line. It said “by Micron” in smaller font featuring the Micron logo. A thin line is placed on either side of the second line, underlining the brand name. This additional line gave the brand even more value as it now had a logo of a well-known company.
2024 – Today
The redesign of 2024 has introduced a completely new version of the Crucial visual identity. The smooth blue stroke was completely removed from the composition, and now the whole badge is executed in a strict and laconic black-and-white color palette. The basis of the logo is still the lowercase wordmark, but in a new typeface: a traditional sans-serif with elegant contours of the characters, and the classical solid dot above the “I”. The logotype is accompanied by the futuristic Micron insignia, placed in the top left part of the banner and written in smaller size.
