Coty Logo PNG
Coty is the name of one of the world’s largest cosmetic company, which was estab-lished in 1904 in France. Today the company is based in Nee York and owns several super popular brands, including Bourjois, Max Factor, and Rommel, which products are distributed all over the globe, having millions of fans among the young audiences.
Meaning and history
Coty is the company, which values its legacy and quality of its brands most of all. And looking at its visual identity history you can see how simple lines and lack of graphical details represent a strong and reputable group, with a lot of expertise and authority in the world’s beauty segment.
1904 – 2001
The very first logo for Coty was introduced in 1904 and featured a simple yet bright and confident inscription in all capitals of a slightly extended sans-serif typeface with clean lines and traditional cuts of the letter-ends. The wordmark was usually written in dark red, which was associated with a rich and intensive lipstick shade, the one that suits all skin types and occasions. This logo stayed with the company for almost a century.
2001 – 2016
In 2001 the iconic logotype was first redesigned. The typeface was changed to a more strict and simple one, though the difference with the previous wordmark was not too big, the letters became slightly narrower and shorter. Another change was about the Coty color palette — it was switched from sleek red to electric blue, which added some freshness and young feeling to the image.
The company was expanding and growing, so the new color was a representation of its progress and ability to follow the latest trends and needs of its customers, which mainly are teenagers and young ladies from all over the globe.
2016 – 2020
The redesign of 2016 brought some uniqueness and recognizability to the Coty logotype — its typeface was changed to a new custom font where the letter “Y” features smooth lines, pointing in beauty and elegance.
The color palette was also changed to a more chic and luxurious one — deep purple shade, standing for quality, mystery, and creativity, looks powerful on printed materials and websites, pointing on quality and expertise.
2020 – now
Font and color
The minimalist and elegant Coty logotype is executed in a custom Sans-serif typeface with most letters featuring traditional and simple contours, and the brand’s “Y” with its bars slightly arched, which adds individuality to the wordmark and makes it unique. The Coty inscription is written in a typeface with is pretty close to such fonts as Rebelton Medium and Kometa Unicase Heavy, but with the “Y” modified and resembling a sophisticated flower.
The purple and white color palette of the Coty logo is a representation of creativity, femininity, and tenderness. The official version features solid purple lettering on a white background, which looks confident and strong. As for the secondary version, the white inscription can be placed on a gradient pink and purple background, which reflects the essence of the brand and its soft character.
