While the Copper Bowl logo is far from an ideal sports emblem, it looks very recognizable. On the one hand, the letters are very bold and there is little breathing space between them, due to which the name of the bowl is hardly legible. The creative holes in the letters only spoil legibility even more.
And yet, the green cactuses inside the “O’s” look somewhat unusual and memorable. What is more, they help to create a link with the place where the game was played, Tucson, Arizona.
Meaning and history
The Copper Bowl was first held in 1989. During seven years, it was played annually under the name of the Copper Bowl before being renamed to the Insight.com Bowl.