City University of New York Athletic Conference Logo

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City University of New York Athletic Conference Logo

While the brand identity of the City University of New York Athletic Conference contains a reference to the National Flag of the US, it is totally unique and instantly recognizable.

Meaning and history

Logo City University of New York Athletic Conference

The lettering “CUNY” is the centerpiece of the City University of New York Athletic Conference logo. The first three letters look completely generic and belong to a simple, perfectly legible sans serif type. It is the last “Y” that makes the wordmark stand out. The glyph is formed by a ribbon featuring the pattern of the Flag of the United States.

To make the emblem better understandable for those unfamiliar with intercollegiate sports, there is the lettering “Athletic Conference” over the blue background.