Hockey East Logo

Hockey East Logo
Hockey East is an example of impressive consistency in brand identity. The roundel emblem has remained the same ever since the conference was founded in 1984. All you can notice is a slightly different shade of blue, which can be a result of reproducing the logo on different media.

Meaning and history

A dark blue circle housing three hockey sticks is the centerpiece of the Hockey East logo. You can only see the parts of the sticks where the curve is formed.
Logo Hockey East


To the right, there is the lettering “Hockey East” featuring the same shade of blue. Due to the italicized typeface, the text looks dynamic. We should mention, though, the lettering does not seamlessly merge into the design, it looks as if it was added in the end.