The Minor League Baseball franchise Bowling Green Hot Rods appeared in Bowling Green, Kentucky, in 2009. However, the team itself wasn’t new – it existed since 2001 under various names and changed its location more than once.
Today, the Bowling Green Hot Rods are the Class A affiliate of the Tampa Bay Rays and belong to the Midwest League.
Since 2009, when the baseball team Bowling Green Hot Rods was founded, it has gone through two logo updates. One of them was barely noticeable, while the other included a complete overhaul.
With the redesign of 2010 the logo, created a year earlier, was enlarged, so all the elements on the black crest became more visible and confident. Although the contours and color palette remained untouched (the wordmark wasn’t touched either), the mood and character of the badge became stronger and more brutal, reflecting the spirit of the team and its willingness to fight and win.
The most significant modifications of the Bowling Green Hot Rods visual identity happened in 2016 when the logo of the baseball team was completely redrawn by the SME Branding bureau. The new concept is based on laconic geometric shapes and a bright color combination, made of orange and navy blue with white accents. The composition features large orange “B” and “G” characters written in a designer typeface, encircled by the strong and distinctive uppercase text “Bowling Green Hot Rods” in white, written around the narrow orange frame of the solid blue medallion.